This is a redesign project of an exhibition at Asian Art Museum. I took a different approach and wanted to expand the audience by removing the ink element from the original poster. I have selected a thin vertical form for my poster to carry the Chinese calligraphy layout. The maze is symbolizing mind-set of the audience at this exhibition, who are major non-Chinese readers. To these audience, reading Chinese is like looking at an image — full of abstraction. Yet, the hidden key is the red highlighted character. It is a Chinese character, , meaning meaning, which only Chinese will understand.


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Cargo Collective, Inc.
Los Angeles, Calif. | Taipei, Taiwan