Expo:Re — Amy H. Huang

With its large variety of product lines, Expo Marker is one of the most popularized stationery in the United States and Canada. However, while consumers stand in front of the stationery aisle, people mostly find it difficult to make a decision on which product to purchase. The visual language on the packaging is outdated and confusing because it is overly colorful and full of information.

In order to solve the issue and create more communication with the consumer, the new design has its trilingual typography organized. For stocking convenience, all faces have an infographic of the product itself. The new Packaging is redesigned to be cleaner, more organized, and cheaper in production cost.

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